The spirit:  communication, cooperation, actualization and innovation.

The working style: quick response and exact implementation.

The ideology on quality: pursuing meticulous perfection.

The ideology on operation: based on market, superior to market, lead the market and invent the market.
 
The ideology on employment: every employee is indeed talented.

The ideology on service: serving the customers, satisfying the customers.

The catchword: classic juye, perfect image.